Director of Digital Campaign Strategy & Marketing
Reports to: Office of the CEO (Victor Hwang, Founder/CEO; Kim Lane, COO)
Type: Full-time employee
Compensation: Salary starts at a minimum of $100,000, with flexibility for senior candidates who bring additional experience or skills.
Position Overview
Right to Start is building a national movement to make entrepreneurship a first-tier civic and economic priority during America’s 250th startup birthday year.
America the Entrepreneurial (AtheE) is our flagship national campaign, the public front door to our mission. It mobilizes entrepreneurs and supporters to take civic actions that build the public momentum necessary for policy reforms.
The Director of Digital Campaign Strategy & Marketing leads marketing and digital mobilization for America the Entrepreneurial and the broader organization of Right to Start. Reporting to the Office of the CEO and working in close coordination with Government Affairs, Field Operations, and Communications, the Director integrates campaign strategy and digital mobilization into a cohesive national engine that fuels supporter engagement and momentum to drive concrete action and reform.
The Director owns the campaign strategy and execution, the digital activation infrastructure that drives measurable movement growth, and the digital marketing assets of the organization. This includes supporter recruitment funnels, monthly Calls to Action strategy and tracking, national narrative positioning, conversion of engagement into documented civic engagement, social media channels and content, newsletter, and website. While many organizational objectives are shared across teams, this leader is directly accountable for campaign performance metrics tied to national influence, digital growth, and measurable supporter actions.
In addition to outward-facing campaign strategy, the Director ensures disciplined internal systems management (including Quorum tracking, engagement dashboards, digital segmentation, and performance analytics) so that campaign activity translates into measurable supporter growth, documented civic participation, and concrete policy reform outcomes.
Primary Responsibilities
Right to Start’s primary strategic goal for 2026 is to build a nationwide supporter base for entrepreneurship to drive civic actions and policy reforms by focusing on the America the Entrepreneurial (AtheE) campaign during our nation’s 250th startup birthday year. In alignment with this goal, the Director leads the campaign’s marketing and digital performance strategy to expand the supporter base, increase engagement, and convert participation into documented civic action that advances policy reform.
National Campaign Strategy & Growth Infrastructure
Campaign Strategy Leadership: In close partnership with America the Entrepreneurial leadership, translates campaign vision and strategic priorities into a cohesive marketing and digital growth strategy aligned with the organization’s 2026 North Star.
Supporter Recruitment & Conversion: In partnership with Partnerships and Field Operations teams, leads the marketing strategy supporting growth of the Founder network, with a target of at least 250,000 Americans online to engage with our content (e.g., like, repost, comment, etc.) and at least 2,500 individual Founders who take a documented civic action using the America the Entrepreneurial Playbooks. Leads national supporter acquisition across all 55 states and territories and owns the acquisition funnel, audience segmentation, digital targeting, messaging, and performance optimization.
Engagement Funnel & Activation Infrastructure: Designs and manages a clear, data-driven engagement funnel that connects Right to Start’s national movement ecosystem — including the National Entrepreneurship Leaders Network (NELN), Ambassadors (Civic Leader), national Partner network, the national network of individual supporters (Founders), and local Action & Ally Networks — into a unified pathway from awareness to measurable civic actions.
Builds the digital systems, messaging frameworks, and action pathways that convert network participation into documented civic actions tracked through Quorum. Establishes clear conversion benchmarks and continuously optimizes participation rates and actions taken across networks.
Maintains performance dashboards and provides regular reporting and data-driven recommendations to the Office of the CEO.
Monthly Calls to Action: In coordination with America the Entrepreneurial leadership, leads the marketing and digital strategy and execution behind one coordinated, nationwide mobilizing Call to Action each month, including creating any needed presentation decks, email outreach, clear messaging and action pathways aligned to each month’s goal. Ensure each monthly Call to Action includes clear action targets, defined participation goals, and measurable benchmarks tied to the organization’s North Star.
National Influence, Narrative Growth, and Conversion
Original Content, Social Strategy & Influencer Engagement: Oversees production and distribution of consistent, high-quality social content that supports 2026 Strategic Goals, including recruitment of Founders, Partners, Ambassadors, NELN members, and Policy Champions.
Maintains disciplined posting cadence and narrative alignment across platforms to ensure sustained national visibility for: Monthly Calls to Action, Founder recruitment, Government leader sign-ons, Network expansion, and Impact stories.
Identifies, recruits, and manages micro-influencers and ecosystem voices to expand reach and drive measurable engagement using tracked links. Ensures influencer partnerships produce defined impression, engagement, and action outcomes tied directly to recruitment and civic activation goals.
Oversees digital activation budget, allocating resources across paid media, micro-influencer partnerships, and content production. Monitors and optimizes key performance indicators including cost of acquisition (CAC), cost per action (CPA), return on investment (ROI), return on ad spend (ROAS), and conversion rates across the engagement funnel.
Team Leadership & Management: Serves as the functional lead for the Digital Campaign Associate (dotted-line reporting relationship), setting strategic direction, assigning priorities, and reviewing performance across content production, social media scheduling, newsletter production and distribution, website updates, inbox monitoring, and marketing-related OKRs. Ensures disciplined execution and clear alignment between day-to-day marketing outputs and broader campaign and organizational objectives.
Video Interview Series & Narrative Authority: Leads the launch and scaling of the Right to Start video interview series to strengthen national influence and reinforce entrepreneurship as a first-tier civic and economic priority.
Oversees publication and distribution of video interviews across social and newsletter channels.
Tracks engagement performance and integrates videos into the broader engagement funnel to convert viewership into action.
Editorial Calendar & Messaging Discipline: Sets campaign marketing calendar priorities, narrative arcs, and messaging guardrails.
Thought Leadership Assets & Data Amplification: Oversees digital publication and distribution strategy for the Entrepreneur Confidence Index and statewide Scorecards.
Earned Media Integration & Campaign Influence: Works in coordination with Communications leadership to align earned media placements, op-eds, and public positioning with campaign growth and marketing strategy.
Ideal candidate profile
We are seeking a senior digital campaign marketing leader with experience scaling national movements, advocacy initiatives, or high-growth mission-driven campaigns.
The ideal candidate brings:
6-12+ years of experience leading national-scale digital campaigns, advocacy efforts, political campaigns, or high-growth mission-driven initiatives.
Deep expertise in digital acquisition strategy, engagement funnels, segmentation, and performance optimization.
Experience managing paid media budgets and micro-influencer campaigns with clear ROI accountability.
Fluency in marketing analytics and financial performance metrics, including CAC, CPA, ROI, ROAS, and conversion rates.
Experience aligning marketing strategy with broader organizational goals.
Proven ability to operate cross-functionally in complex, multi-stakeholder environments.
Strong project management discipline with the ability to execute at a high level in a lean organization.
Experience managing or functionally leading staff and workstreams.
Exceptional written and strategic communication skills.
Experience in public policy, civic engagement, entrepreneurship, or advocacy is preferred.
Who you are
Cares deeply about everyday entrepreneurs trying to start and grow businesses, especially those whose voices are often unheard.
Understands that the real day-to-day work of business is quiet, hard, and does not make headlines.
Possess personal qualities of humility, integrity, dependability.
Believes that the entrepreneurial spirit can unite people across partisan, political, and ideological divides.
Just as importantly, you bring an entrepreneurial spirit. You are comfortable in environments where you are building as you go – designing systems, establishing processes, and turning evolving ideas into disciplined execution. You have a strong can-do attitude and take ownership of outcomes. You are energized by the opportunity to scale something ambitious, not just manage what already exists.
What we offer
Highly flexible remote work arrangements (live anywhere)
Highly flexible hours (no fixed office hours; but we schedule regular online virtual meetings and quarterly in-person team retreats)
Comprehensive insurance: medical, dental, vision, life insurance, health flexible spending account
401(k) benefits
Competitive salary
Annual Remote Work Stipend to cover office-related costs, such as internet connection, coworking space, and computer/phone equipment (currently $3,000 per year)
Flexible vacation policy and generous holiday observances
Family leave
Our Principles
Everyone has a fundamental Right to Start.
We have the right to pursue our entrepreneurial dreams and shape the destiny of our own lives.
We must protect and nourish starters.
Society should provide equal access to resources for all of us to start and grow.
To level the playing field, tilt it.
Americans don’t seek favors, but every starter deserves an equal shot to succeed.
Renewal comes bottom-up.
Communities and nations are transformed by lifting up their people.
Grow ecosystems to grow economies.
Prosperity for all comes by breaking barriers, fostering trust, bridging differences.
All of us matter.
Every big idea starts small and vulnerable, and needs all of our help to grow.
Right to Start is an equal opportunity employer that values diversity and inclusion. All employment decisions at Right to Start are based on business needs, job requirements, and individual qualifications, without regard to race, religion, national origin, sexual orientation, gender identity, HIV status, marital status, or any other status protected by the laws or regulations in the locations where we operate.